Page 21 - 集团形象手册-人民控股集团有限公司
P. 21

BRAND  POWER


                                                                                                                                                                      Joining China's or even the World's Top 500 Enterprises is not our ultimate goal.
                                                                                                                                                                      We are embarking on a path to honors and success.

                                                                                                                                                                      We effectively conduct all-round and systematic brand communication activities
                                                                                                                                                                      through  various  media  at  home  and  abroad,  and  actively  use  various  methods
                                                                                                                                                                      such as marketing and product services to expand brand influence. Based on the
                                                                                                                                                                      philosophical  thinking  of  great  wisdom,  we  have  laid  a  solid  foundation  for
                                                                                                                                                                      building a well-known world national brand. We are working to build a quality
                                                                                                                                                                      brand,  an  industry  chain  brand,  and  an  influential  brand,  and  join  China's Top
                                                                                                                                                                      500  Enterprises  and  the  World's  Top  500  Enterprises  to  achieve  a  major
                                                                                                                                                                      improvement of the PEOPLE brand of the Group.

                                                                                                                                                                      We insist on learning and self-improvement internally, and unify our image and
                                                                                                                                                                      enhance our brand externally. In this way, we have established a public image of
                                                                                                                                                                      honesty, integrity, discipline and social responsibility, making the Made in China
                                                                                                                                                                      and People's Brand famous worldwide.



























                                                                                                                                                                      TO BUILD A WORLD-RENOWNED NATIONAL BRAND





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